An Awesome Bike Life & Streetwear Collab

In 2020, Pharrell Williams reached out to SE Director Todd Lyons about getting two SE bikes for personal use. At the time, COVID-19 was in effect, and getting SE bikes was harder than ever. Not long after that communication, Billionaire Boys Club (co-owned by Pharrell) reached out about doing a BBC x SE collab. This would become the first-ever SE collab using a Big Flyer, and the first to include a matching jersey and gloves. Check out some behind-the-scenes photos and info on this rad partnership.


Designs for Outer Space

The design for the BBC Space Flyer was intricate with detailed wraparound graphics, reflective decals, and fully custom tires and seat. We had constant communication with all factories involved, and they sent photos and videos throughout the process. The jersey design was sent to Hot Shoppe to create a sample, while Crushed did the same for the gloves before going into production.


Crazy COVID-19 Delays

The big complication with the Space Flyer was COVID-19. Every manufacturer was incredibly behind schedule due to the virus and the lockdowns, which meant some of parts for the bike would not be available for many, many months—especially seats and tires. So, even though the design was complete, there was still a lot waiting and waiting and waiting. It was well worth it, though, as the Space Flyer is truly out of this world.  

Sample photo from the factory.

Sample photo from the factory.

Early ideas for the BBC X SE Space Flyer.

Early ideas for the BBC X SE Space Flyer.

It's always cool to see the evolution of the designs.

Checking graphic element sizing.

Seat production progress.

How to fit outer space onto a seat!

A photo of the reflective material used for decals.

The finalized Space Flyer decal set.

A sample BBC x SE jersey in production.

How the glove design process works.

The design for the Space Flyer seat.

The factory sends many photos showing the finished product.

The custom BBC x SE tires were heavily delayed by COVID.

The finalized padset.

Space Flyers at the warehouse the day before the launch. They were all shipped out in a matter of days.

Just got into these bikes. I bought a PK Ripper as a Father's Day gift to myself. Did a rideout and I felt my bike was too dark in the pack so I wanted something brighter and ran across this online so I jumped on it asap. It was the perfect bike and perfect timing. Love the colors... — Keon A.

BBC x SE Space Flyer

BBC x SE Space Flyer

This bike shines brighter than the sun!

BBC x SE Jersey

BBC x SE Jersey

The back of the jersey was even hotter than the front!

BBC x SE Gloves

BBC x SE Gloves

Even the palms of the BBC gloves were tricked out.